rochelle.aco@gmail.com

Hello, I'm Rochelle!

When I was younger, all I wanted to do was to help others, and knew I wanted to make a career out of it. The journey to this ambiguous goal began at my first job as Customer Service Representative at IKEA.

I was excited to transition from a customer aimlessly walking around the store to a front line helper and seller. I quickly came to realize the importance of asking the right questions to help customers find exactly what they were seeking for and more. Being the first point of contact, I witnessed customer behaviours and needs - and used these insights to effectively put up displays, ask for feedback, and ultimately make the sale.

Continuing my customer service journey in other roles, I recognized the value of documentation and how accurate record keeping can help anyone - present and future - understand the history of user behaviour, processes, and how to navigate next steps.

Wanting to apply my skills of customer insights, empathy, critical thinking and creative problem solving to create solutions from the ground up, I soon became introduced to the world of UX.

User experience design has motivated me to move away from troubleshooting in the moment, and instead, leverage my skills - connecting with users to understand their needs and creating accurate documentation, to build bridges between stakeholders - to develop highly effective, yet simple designs.

I'm not afraid to jump into uncertain and fast-paced environments, and I use the question "what is the user showing us?" as a motto to break down complex problems into simple experiences.