The reproductive health care space is competitive and Noula needed to stand out as a legitimate company with a sure fire product. Having done extensive research and testing, they required a website that helped boost their brand, and was an extension of their product in an informative, welcoming and trustworthy way.
Noula's founder, Noelle Acosta, shared copy text, brand colours, competitors and the overall vibe she was targeting. The website required the following:
After presenting some initial proposals of branding direction, the CEO agreed to moving forward with Option 2 and including abstract elements of Option 3.
Option 1
Option 2
Option 3
I mocked up some wireframes with some of the branding intact. Collaborating with the CEO and copy writer, I was able to nail down the typography and the flow of the content, specifically for pages that explained the cost, what was in the product, and how it worked. We wanted to ensure the information was presented in a way that was easy to understand.
Click on an image to view the full wireframe.
We finalized on designs by:
